While all towns talk the talk of using the Internet to market tourism, Berkeley Springs is clicking the click. Its Web site is one of the best, if not the best, tourist sites in the Quad-state region.

Fact is, that small town tucked into the foothills of the Alleghenies is a good case study in how to develop a tourism trade.

Granted, you need something to sell. Berkeley Springs and Morgan County have that and more with the historic springs downtown, nearby Cacapon State Park and the privately-owned Coolfont Resort as draws.

But the town has also attracted an interesting mix of businesses to play off the medicinal water flowing from Warm Springs Ridge. It now has a critical mass of spas, health-related stores, arts and craft shops and antique emporiums, and is growing the roster of restaurants and small lodging places.

Because of its off-the-beaten-track location, except for McDonald's, the nation's large dining and hotel chains have not discovered Berkeley Springs. Money generated from tourism stays home.

To save on tourism advertising, the town is making heavy use of the Internet. The professionally designed site-www.berkeleysprings.com-offers a virtual tour of the downtown park and springs, while several articles suggest things to do in the area. All this is in addition to the usual Web site tourism fare of calendar of events and listing of places to visit, stay, eat and shop. The tourism council has managed to convince 18 establishments to go on the popular Virtual Cities Web site, a listing of small inns and B&'S. No other town in the region has such an extensive listing on this popular site.

Between that and Berkeley Springs' own home page, lodging establishments report between 50% and 70% of their bookings now come from the Internet.

Next on the agenda is an artist site to complement the Morgan County Art Council's craft studio tour held every August. No wonder Berkeley Springs is only one of the 17 towns to be listed in three successive editions of the book, "100 Best Small Art Towns in America."